Airsoft Guns Are For Everyone
When thinking of the market for airsoft guns, the demographic of males ages 13-24 usually pops up. However, while the majority of airsoft consumers are of that profile, airsoft guns can be fun for anyone, of any gender or age. The demographics of airsoft users are proportional to the wide range of uses of airsoft guns. Many people simply have not used an airsoft product before, and therefore are not aware that they may have an interest in it.
Decades ago, young boys ran around with Daisy BB guns, shooting spheres of metal at anything they took a fancy to. Thankfully, today's airsoft guns are much safer and practical. Kids as young as eight can safely operate a basic airsoft gun, and even participate in small airsoft games. There is practically no age limit for airsoft due to safety advancements, although admittedly it would be unwise to give a two-year old a gun.
Even people who are not athletically inclined can have fun with airsoft guns. The two most popular alternatives to the airsoft game are target shooting and marksmanship practice. Target shooters who utilize interesting targets, such as apples or even cans, have an unlimited supply of entertainment on hand. People who want to improve their marksmanship can continuously buy airsoft guns and achieve perfect shooting with each. With the declining cost and increasing options of airsoft guns, it is not that expensive to own five or six good quality airsoft guns.
What about girls? As of currently, it is relatively rare to find a female airsoft player, but with the rising equality of men and women, this untapped market is getting into sports once thought only to be dominated by males (such as football). Female participation in paintball is growing, and thus participation in airsoft has grown as well, and will continue to grow as more and more women realize that airsoft is a very fun, exciting, and safe sport.
The attribute of airsoft guns that most defines them is their realism, and who would be most interested an airsoft gun's realism? The answer is the Baby Boomer Generation, who find large historical value in replica airsoft guns. Many seniors are fascinated with replicas and own dozens of airsoft products simply for their appearance. From the above descriptions, it is clear that nearly no one is untouched by the potential of airsoft guns.
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